Viewings booked while the listing is still hot

The problem

Tidewater lists homes on three portals, and every enquiry went to the inbox of whichever agent owned the listing. On busy weekends, half of them waited until Monday, by which time the buyer had seen the flat with someone else.

What we wired

• One intake for all portals, email and WhatsApp, with duplicates merged.

• A few qualifying questions, asked in the buyer’s language: budget, timing and mortgage status.

• Viewing slots offered from the listing agent’s own calendar, and the whole conversation logged in Pipedrive.

What changed

Buyers hear back in about four minutes, at any hour, and Tidewater books more than twice as many viewings per listing. The agents arrive at each viewing knowing who they are meeting and what that person can afford.